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It’s also a good idea to regularly review and update your profile.It’s all too tempting to craft your profile and let it lie fallow; the last thing you want is for others to judge you on outdated information.Much like with online storefronts or blogs2, you can’t just toss your profile out into the great digital sea and hope that somebody stumbles across you by accident.You want to send up signs and search lights that lets the right people know: YOU ARE HERE.You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.Your messages can be awesome, but unless you have a profile that makes them stop and pay attention… So I’m about to impart to you the secret to online dating success: you need to quit thinking like a lover. Worse, when you bring “marketing” and “internet” together, what’s the first thing that comes to mind? Yes you may be looking for your one true soulmate1 but dating is, at its core, a numbers game.Do some research; examine the profiles of people want to date and see how they talk about interests and hobbies that you share. You need to make sure that these feature prominently in your profile.

What you want is , you want the people whom you’re hoping to date… The very first thing that people look at when they get your message in their inbox and are trying to decide whether or not they’re intrigued enough to write back is your profile photo in the thumbnail. ladies” shirtless photos; all it does is make women think of The Jersey Shore – and not in a good way.

Even if a particular site doesn’t have the option to search by keywords, make sure that the words appear in such a way that they’re hard to miss; you want someone skimming your profile to see those keywords and pause long enough for you to capture their interest.

Another key to successful marketing is to maintain your visibility in a crowded market.

Is a Doctor Who fan going to look for phrases like “Whovian” or is she more likely to search for “Tardis,” “Tennant,” or “Smith,” or “Donna Noble was the best companion?

” You have to think like the people you are hoping to attract4: what are they going to be interested in and what qualities are they going to be looking for in a potential date?

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