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The lawsuit alleges that the company violated state and federal laws that prohibit the use of a person’s likeness for commercial or advertising purposes without express consent; however, the company maintains that it had consent.The website’s Terms of Use indicated that users have permitted the company “to reproduce and broadcast the information contained in your profile including your name, photograph,” royalty free, “for marketing and other purposes,” the South Florida Sun Sentinel reported.You get rewarded for all kinds of activity on this site like filling your profile, uploading your photos, and also you can “like” other members profiles and send flirts and winks.Each of these activities, with a reward that can build up to give you free messages.

The angry police officer contacted the parent company, NSI Holdings Limited, and demanded that the website remove his image, the South Florida Sun Sentinel reported.The lawsuit said that friends saw pictures of Golden Beach Police Officer David Guzman in advertisements for the new online dating website targeted at military and first responder singles, the South Florida Sun Sentinel reported.The ads appeared on Facebook and Instagram in April of 2018, WTSP reported.The firm would not disclose details of the investigation.However, it is thought to focus on the issue of scammers who set up fake profiles on dating websites, and ask whether online dating businesses do enough to protect their customers.

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